The Modern Sweathog

Reinventing a Timeless Training Program... Coming soon!

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Be the first to know when we launch Sweathogs.com and learn about the impact this training will have on agents' production.

How it started

Floyd Wickman, spaced training, live classroom

You wish you could spend less time putting out fires
You're feeling less satisfaction in your current role
You are looking for a RESULTS-driven option with a proven track record of success (no wasting time here!)
You're thinking there has to be a better way than "on-the-job" training
You seek a clear path for how to handle non-producers or agents that need to transition out of working for you
You want to motivate and inspire your agents but aren't sure how to really connect with them

We believe

The kindest, smartest thing a sales manager can do for a struggling salesperson is to remove the option to fail. And it is the toughest thing for sales managers to do without jeopardizing their relationships.

We believe

It’s too easy to get in real estate; it’s too easy to get out; and while in it, everything is too optional – which is why most people who get in leave before they ever come anywhere near their full potential.

We believe

The most effective way to remove the option to fail is with spaced training from outside, with mandatory activities, accountability, repetition and teamwork.

We believe

Most real estate agents are missing dialogue selling skills: lead generating, lead conversion, presenting, handling objections and negotiating.

That is Why

We created SWEATHOGS.com, the ultimate combination of skills training and coaching, true to the training principles first created by Floyd Wickman, and modernized to accommodate today’s real estate professional.

In 91 days you will learn:

How to build a saleable Book of Business
How to generate your own leads without having to buy them
How to convert leads into gettable appointments
How to deliver a dynamic listing presentation, buyer consultation and offer presentation
How to handle any hesitation, stall, condition or objection
How to get your listings priced right and your buyer offers accepted
How to manage your time and balance

How it's going

250,000+ graduates

A combination of timeless sales content and the ingredients of the Wickman Method of Dialogue Selling.

There is HOPE for the bottom 80% of your agents, at risk of leaving real estate.

There is HOPE for you as the broker, manager, or team leader, that you can retain these agents.

There is HOPE for you as a company owner that this training will increase your bottom line.

Book a call

Meet Your Trainer

Floyd selected Mike as the first trainer to teach the famous Floyd Wickman Course (Sweathogs). He was among the first group of Floyd Wickman Trainers to earn the Master Trainer designation. He then became Creative Director, and together Mike and Floyd have created training programs with more than a quarter of a million successful graduates.

Currently, Mike runs The Floyd Wickman Team as President, he teaches the Floyd Wickman Program, recruits and develops the trainers, runs the annual Master Sales Society events, and directs the R-Squared program. He is the author of, Rethink Everything You "Know" About Selling Real Estate

We focus on the bottom 80% of production

Can you imagine...

Your agents are bringing in....
You have more time to....
Your agents represent your name and brand with integrity and...

You deserve ....

This program will train and coach your agents through....

(We're just scratching the surface here!)

Take the first step: let's talk

Results are important to us

"During all my years in real estate, no one has impacted me in such a positive way as this amazing woman. Cathy has such a way of inspiring me to be my very best. It is through her leadership that I was able to go from good to better and finally, best! Her words of wisdom and continued support of me were so encouraging that I often found myself succeeding when I didn’t think it was possible."

- Francine M.

"Cathy has pushed me to become the best agent that I could possibly be. Cathy has always made it clear from the beginning that she was there for her agents and would do anything in her means for her agents' growth. I find that to be a well-rounded real estate agent.. If it wasn't for Cathy, I would not be where I am today as a "partner" of a top producing real estate team in West Palm Beach."

- Jeremy L.

"Motivating, inspiring, enthusiastic...Cathy was my foundation, backbone, and biggest cheerleader as she guided, trained, and challenged me to grow my real estate business from $0 to grossing just under $25,000,000 in my fourth year of real estate. Cathy has the experience, knowledge, and tools to teach anyone to take charge of their business and engage."

- Michelle K.