Episode 333: How to Generate Interest in Your Listings

Parade of Techniques:

1. The word of the day is perspective. A POT from Mike about a free app called Mortgage News Daily, which gives you rates and mortgage news.

2. We have a guy who has gotten 8/8 of his last listing appointments. On interesting approach: when he gets a new listing lead, he attempts to meet with them the same day.

Ask the Experts:

1. My number one goal is to stop freaking out. Over what? There is a lot of new inventory but there are pockets of boom and pockets of bust! What do I do to activate interest in this market where there are crickets, even though two miles away, it was BOOMING?

2. We have a student who has this listing in Mobile, Alabama. This is a Mardi Gras themed Airbnb. It generates about $60,000 a year in gross income and has been on the market for three months. The listing agent told them to start at $540,000, but they wanted to start at $560,000. They did. They are down to $550,000. She has done some great stuff. Still, it has been on the market for three months. “What do I do? ”