Episode 318: Specific Buyer Approach

Parade of Techniques:

1. A POT from Mary’s student who thought of offering her services to owners of Airbnbs.
2. “The people I contacted in December, I’m hearing from now.”

Ask the Experts:

1. My number one goal is to focus on listings but I keep getting all these buyer leads. If I’m going to get buyer leads and I’m going to sit down with buyers, I want to make sure they actually buy from me. So what do I do to tighten up my CITO?
2. I am in constant contact with my Sphere of Influence. I need to do something new. Should I start a geographic farm?