The Power of Keeping in Touch

Nov 07, 2024

This is a common conversation happening in homes all across North America.

“Honey, do you remember who sold us this house?”

“What, you mean 11 years ago?”

“Really? Have we really been here 11 years? Seems like only yesterday we were looking at houses with . . . what was her name. Do you remember?" 

“No, but I remember our other real estate agent, the one who put her card inside the breaker box. I see her name every time the GFI trips.”

“Oh, you mean Nancy, the one who sends us that calendar magnet for our refrigerator every December.”

“Yes, Nancy. We get that beautiful magazine from her, and she checks in by phone every once in a while. She asked me to say hey to you last time we talked.”

“Right, that’s her. We went to that shredding event at her office just after tax time.”

“And didn’t she invite us to that private showing of the new Disney movie at the Cineplex?”

“Yeah, Nancy is our real estate agent for sure. I wonder what ever happened to whatshername?” 

“Oh, I guess she’s out of the business.”

 “Well, now that we’re thinking of selling, maybe we should find out what our house is worth in today’s market. You know, the Bellagios just got $895,000, and they don’t even have the dog run or heavy-duty nails.” 

“$895,000? I heard a million two. Let’s call Nancy right now and find out. She’ll know for sure.” 

Keeping in touch with everyone you reach in your real estate business is one of the key ingredients of success.
 
Keeping in touch is what elevates a transactional business to a very personal one, and a perennial one.
 
It is the gift that keeps on giving back.
 
One of our coaching clients says it this way, “I keep in touch because I know they will forget about me before I forget about them. I want them to remember me!”
 
Commit to being unforgettable by keeping in touch.
 
We teach "Mail, Call, See" for following up. A 12-3-1 system. If you need help adding this to your business plan, consider getting trained the Wickman Way with the Digital Floyd Wickman Course.
 
 

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