Real Estate Sales Training

The Most Successful Real Estate Sales Training Program Has Gotten Even Better!

The Floyd Wickman Master Selling Skills Program

The longest-running, most popular, best-results training program in the history of real estate. We specialize in training agents in the bottom half of production, especially those who need to get started or restarted. For over thirty years, our students have produced an average of one listing or sale per person per week while in training, even though 82% begin the program in the bottom half of production. Within one year of graduation, two out of three have graduated into the top half of production.

The Floyd Wickman Master Selling Skills Program gets results with a combination of spaced training, mandatory assignments, accountability, repetition and teamwork.

Spaced Training

Floyd’s Philosophy – “You can teach a person too much all at once and they miss the whole point.”

We meet with our students one day a week from 9AM to 3PM for 7 consecutive weeks. They then go out and apply what they learned in class for the next 6 days in the field. Each week they come back to class with the experience needed to learn at a higher level.

Mandatory Assignments

Floyd’s Philosophy – “Education without application is worse than worthless.”

Knowledge doesn’t apply itself. Each week’s assignments are spelled out clearly and follow a logical order. The assignments include making contacts and having real estate prospecting conversations; utilizing CRM for prospect follow up; building a mailing database; planning weekly activity; and tracking weekly activity and results.


Floyd’s Philosophy – “People are more apt to do what you inspect than what you expect.”

Students report each week’s activity and results to their direct report or manager; to their team members; and to their trainer. Everybody knows what everybody is doing.


Floyd’s Philosophy – “I hear and I forget. I see and I remember. I do and I understand.”

Every technique, dialogue, track and sales tool is explained, demonstrated and practiced in class; reinforced with audio and video review during the week; applied in the field; and reviewed at the following session. Repetition is the foundation of habit and skill.


Floyd’s Philosophy – “Teamwork makes the dream work. A group of people working together for a common goal, as a team, will always produce more than a group of people working as individuals.”

Team spirit and team recognition make learning fun, and team dynamics motivate everyone, and act as a great “pressure relief valve.”


What students learn in The Floyd Wickman Master Selling Skills Program

How to generate referral leads
How to build and maintain a salable Book of Business
How to plan and work a SMART Week

How to convert leads into gettable listing appointments
How to make listings saleable
How to list expired listings

How to be in positive control on any listing appointment
How to list for sale by owners

How to build and deliver an effective listing presentation
How to price it right and protect your commission
How to get price reductions
Closing for a signature

How to handle “think it overs”
How to handle hesitations, stalls and objections

How to convert internet and telephone inquiries into face-to-face appointments
How to stay focused and motivated

How to sell more houses with fewer showings
How to get better offers
How to get more offers accepted


Three Steps to Having a Successful Floyd Wickman Program for Your Company, Board or Association

Step 1

Meet with a Floyd Wickman Program Trainer and see if there is a fit with your objectives. To schedule a brief, introductory meeting, please click HERE.

Step 2

Introduce The Floyd Wickman Program to your Leadership Team and strategize timing.

Step 3

We deliver a free, three hour, nuts-and-bolts, how-to, motivational and inspirational workshop for your agents and together we introduce the opportunity to participate in a Floyd Wickman Program.

To hear what brokers, managers and agents are saying about The Floyd Wickman Master Selling Skills Program, please visit our YouTube channel. Click Here

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Listen to “I Am A Master” – A Masters Salesperson’s Pledge – CLICK ABOVE